Our Story

Welcome to Made by Erika, where everything is literally Made by Erika! Right here in our Gold Coast Warehouse. 

Made by Erika is a clothing brand that was born from taking the two worlds of comfort and semi-formal wear and smooshing them together! Because it is our belief that being fancy doesn't mean you should be uncomfortable!

Since Erika launched in 2014, we have designed comfort formal wear with an emphasise on the popular Multiway concept for versatility. We have grown the brand into the largest Convertible Collection on the Australian Market! Because we are strong believers in the body positivity movement we have consciously made our brand size inclusive. We don't feel it is necessary nor right to have a separate "plus size" range where curvy girls are sent to shop separately, so have designed our website as a size inclusive all in one experience, with our range fitting very petite size 4 up to a curvaceous size 28, across 6 sizes to achieve a perfect fit for all. Our garments have been specially designed to flatter everyBODY with an emphasise on a females natural curve when creating new looks. 

To compliment our adult collection we introduced our darling Junior Range. You can have the perfect mummy and me sets, or match your junior and flower girls to your bridal party perfectly, something our littlest customers adore!

Many woman may shy away from the Multi-way concept as they are concerned about hiding bra's or the fabric being clingy after having seen cheaper options on the market. Rest assured we only use superior fabrics, opting for a heavier and silkier 80/20 Blend of fabric that skims over your curves and have matching Tube Tops available to easily and seamlessly hide bra's. So you have nothing to worry about when buying a Made by Erika Dress and with over 20 skirt designs to choose from you are sure to find the perfect fit for you. 

Thank you for taking the time to learn more about our brand and ethics and we hope you enjoy your shopping experience with us. If you'd like to know more about the ordering process feel free to get in touch or check out our FAQ page.

With love,

Erika and Team xx


When you purchase a dress from Made by Erika, you are supporting a small family operated business. Thank you for supporting Local Designers. 


Made by Erika Family

Erika and her family 2017